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Case Study: LifeTime Fitness Grows Business with Hummingbird Coaching Services™
LifeTime’s Challenge: LifeTime Fitness operates over 60 centers across the country. A growing market for their business is corporate wellness, selling their services to companies so they can have healthier and more productive employees as well as save money on health care costs. With only 60 centers in limited markets, LifeTime Fitness could not sell to companies with a national presence. They were limited to regional or local companies.
Hummingbird Solution: Hummingbird provides LifeTime Fitness with health coaching that allows anyone to have access to a health coach, no matter where they are located. Suddenly, LifeTime is not limited to geography of their “bricks and mortar” locations and were able to sell to national companies. Their market expanded immediately.
Results: LifeTime Fitness creates a comprehensive corporate wellness program that assesses the participant level of health, reviewing prior claims data, and lifestyle questionnaires as well as health coaching as well as onsite education.
“The relationship with Hummingbird has been very important because it gives us an opportunity to sell to markets where we have a physical presence, and where we don’t. We have several corporate clients throughout the country that we provide coaching to that do not have the option of joining a LifeTime Fitness Center because we are not in that market. It has taken our products and services to more of a national level.”
-David Drap, Director of Business Development, LifeTime Fitness
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I want to retain current members longer, increase revenues by enrolling those who would not have otherwise become members, and provide outreach to the community. How can Hummingbird help?
With Hummingbird Coaching, it’s easy to create a virtual fitness club so that you can expand your core services beyond the walls of your fitness center to offer valuable services to your clients. Members work with a personal coach, via the Internet and/or telephone, to set goals, properly exercise, be motivated and remain engaged regardless of their location. Hummingbird helps your members achieve proven results with experienced coaches and our innovative Human Touch Software™.
Target high-risk dropout candidates by offering them their own online personal health coach. MyHealthCoach.com offers a practical way for your members to have daily interaction with a certified health coach. And, an increase in member contact has been shown to double retention rates*. (* Source: IHRSA’s Guide to Membership Retention)
By selling memberships to MyHealthCoach.com you are adding to your bottom line without taking on additional staff. Our coaches are high-level, trained professionals, experienced in behavioral change. Our coaches all have four year degrees in health and fitness-related fields, and the majority are Master's degreed.
For new memberships by offering an online membership program to non-traditional members.
Keep your staff more productive and engaged by introducing new skills and job opportunities through Hummingbird Coaching Services™.
Address virtually any topic your client companies and individuals may request.
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